Dennis D. McDonald (ddmcd@ddmcd.com)consults from Alexandria Virginia. His services include writing & research, proposal development, and project management.
One of the benefits of focusing on behavioral outcomes as a way of assessing the effectiveness or usefulness of improved data analytics is that behavioral outcomes are potentially measurable.
People also have different channel preferences depending on whether they are alone or with others, are on the road or at home, or are seeking a quick bit of information, performing an infrequent transaction, or are doing serious or complex research with significant health or financial consequences.
Realistically it’s also impossible to control what people say online about companies. Just type the name of any large company into the Google search engine followed by the word “sucks” and you’ll see what I mean.
Selling new tools is easy. Figuring out how to orchastrate all the resulting business process changes — including better coordination in customer support management — is more difficult.
Making sure that a meaningful org chart is available, precisely because it is a public statement about responsibility, might just be one of the simplest and most direct methods we have for promoting government program transparency and accountability.
A major assumption is that “practices” needing improvement will actually stand still long enough to be measured, modeled, compared, then improved. That may not be a good assumption to make.
In How the Trends of 2000-2009 Will Shape Performance Improvement in This New Decade, Debashis Sarkar, a writer for Six Sigma & Process Excellence, lists as number 1 the following trend:
In Five Challenges Government Faces When Adopting Web 2.0 I wrote about the need to consider the cost impact on the organization of hiring additional “community managers” to support the addition of social media and social networking to overall customer support operations:
“Most Folks Belong to Several Communities” — this is one of the points made by Jeremiah Owyang in his discussion of replacing the term “Audience” with ‘Community.”
Last week I wrote about my experiences when my main laptop computer died. The bright spot was that I learned about the value of remotely-sourced database access through my use of DabbleDB. The dark side: my experience with my computer vendor’s Gold service plan.
Looking back, I can see advantages and disadvantages of using social media and social networking technologies as components in overall customer and technical support situations.