“It seems there are two extreme situations where people buy high-end analytical strategy work. At one end of the spectrum you have a company that’s doing well, has money to spend, and is in the enviable position where management can afford to “sit back” and contemplate what to do next. At the other end of the spectrum you have the company that’s not doing well, has cash flow problems, is having a tough time making payroll, but management realizes it really needs to do something different and wants to have an outsider look rationally at the problem of what to do next.”