In Whoops, I didn’t mean for you to read this Brian Solis explains Facebook’s new “frictionless sharing” model which gives people the ability, when they install a new Facebook app that makes such sharing possible, to decide whether or not they want their app-related behaviors to be automatically added to their Facebook timeline. This then makes it possible for Facebook followers to receive automatic notifications of these behaviors and provides advertisers with invaluable data on personal behavior and preferences.