Dennis D. McDonald (ddmcd@ddmcd.com)consults from Alexandria Virginia. His services include writing & research, proposal development, and project management.
One of the benefits of focusing on behavioral outcomes as a way of assessing the effectiveness or usefulness of improved data analytics is that behavioral outcomes are potentially measurable.
Being able to make wise investments in “big data” capabilities may require more collaborative approaches to project management and decisionmaking than are currently being practiced.