All in Strategy

Assessing Gartner Support for Corporate Web 2.0 Planning

Recently Dennis Howlett, another Social Media Collective member, wrote about Gartner and its views on Web 2.0. Since I had an opportunity recently on behalf of a client to do some digging through Gartner’s reports and data and to talk with a number of Gartner’s analysts, I thought I’d share here some of my own observations.
Ed Felten, in Judge Geeks Out, Says Cablevision DVR Infringes, provides an overviw of how technology played into a recent court decision on a case where Twentieth Century Fox Film Corp. was pitted against Cablevisions Systems Corp. (2007 WL 867093). The issue:
Given the difficulty of doing Return on Investment (ROI) analysis for IT projects, how do you justify an Enterprise Web 2.0 project? In a comment he left on my How Much Will Your Enterprise Web 2.0 Project Cost? post, Vinnie Mirchandani suggested that one place to start would be to look at the criteria used in the past for evaluating large IT investments.