All in Blogging

CIO.com's Seven Reasons for Your Company to Start an Internal Blog lists the following: 1. Your enterprise e-mail applications are not easy to search. 2. Your e-mail is lost in the eye of the “cc storm.” 3. Ex-employees can take it with them. 4. Too much wasted time checking in with colleagues. 5. With blogs, the humble and the egotist both win. 6. Organizational openness and accountability. 7. People might already be using them.
Dave Munger in The end of the RSS experiment presents the results of data collected to analyze what happened when his web site turned off partial RSS feeds and substituted full RSS feeds. A reduction in site page hits corresponded to the publishing of the full RSS feeds, presumably because feed reader users had no need to return to the web site -- where ads are visible.

Five Factors That Influence Successful Corporate Adoption of Internal Social Media and Web 2.0 Initiatives

While tracking adoption of “web 2.0” applications such as internal blogs, wikis, and social book marking systems by large organizations, I’m seeing a couple of factors emerging that, anecdotally at least, appear to be associated with successful adoption.
I received a request from Donna Vitasovich for a definition of “web 2.0 and web 3.0” that she could quote on her blog. I referred her to my post Using a Blog for a “Web 2.0” Presentation instead of PowerPoint. That post includes a definition of Web 2.0 that distinguishes between “Web 2.0 as Technology Infrastructure” and “Web 2.0 as Communication and Business Process.” Here’s what I wrote:
In a previous post I commented on the need to take into account, when developing strategies for implementing enterprise content management (ECM) systems, how social media can support not only internal and external corporate communications but also corporate innovation processes. In this post I discuss some of the issues associated with defining and assigning ownership and responsibility for such systems.

Needed: Enterprise Strategies for Innovation, Content Management, and Social Media Infrastructure

Jeffrey Phillips’ blog post Innovation Location suggests that one of the management challenges that the innovation process creates is “… where should it be done, and who should be doing it?” He lists the following possible locations: * Within R&D and/or a product group * Across product groups * White Space innovation * Innovation between a business and a partner * Innovation in the open
It's amazing what you can find by searching the web -- if you know how to look. I've been heads-down for the past few weeks on a client project, a strategic market analysis for an international outsourcing firm. I've been researching available public sources of sales and technology trends in a variety of markets. I've been aggressively pursuing a variety of web based research options as well as purchasing research documents in a few key areas.