What department should manage a corporate “social networking” program for generating business leads?
I thought about this while responding to the question posed on Linkedin Answers by Dave Biskner, How would you implement a staff-wide networking program?
All in Social Networking
I heard a story recently that might be true. The younger employees of a large international company had started to use Google Calendar for listing company events, and they started entering upcoming conference call-in information. Some of them set the "share" feature to "on."
Linkedin’s recent announcement about opening up to developers may also open it up to what is happening to Facebook.
A Short Definition of "Strategic Planning"
A while back I wrote How To Develop a Business-Aligned Social Media & Social Networking Strategy which described a structured approach to strategic planning. That turned into a 2,200-word white paper and described a process for those situations where structured development process is called for.
Ana Caraveli in the Journal of Association Leadership has published a lengthy and thoughtful article titled Building the Future on Member Value: Codevelopment as a Key to Customer Relationships in the 21st Century.
An Associated Press story on Yahoo! News titled AMA wants doctors to swap idea online describes how the AMA has started an ad-free, subscriber based network for use by physicans in conjunction with Sermo, Inc. The network is used for sharing questions, answers, and medical opinions.
Communities. Connections. Contacts. Families. Fans. Favorites. Followers. Friends. Groups. Neighbors.
As you jump from one online "social" group to another, these are the categories you need to juggle.
The best podcasts I’ve heard recently on enterprise adoption of social media are two interviews with Toby Redshaw of Motorola by Dan Bricklin. One is from March of 2006 and the other from March 2007.
This is my first attempt to visualize how the different “communities” interact in an organization such as a professional membership association:
How Important is Web Usage Data To You?
Robert Scoble in his May 13, 2007 We Need Better Statistics post does a nice job of starting off a discussion of the problems currently experienced by anyone who tries to make sense of web usage statistics.
Five Factors That Influence Successful Corporate Adoption of Internal Social Media and Web 2.0 Initiatives
While tracking adoption of “web 2.0” applications such as internal blogs, wikis, and social book marking systems by large organizations, I’m seeing a couple of factors emerging that, anecdotally at least, appear to be associated with successful adoption.
When inadequately shielded communications satellites get zapped, how many conversations -- and downloads -- will suffer?
Scholarly Communications and the Social Media Genie
Marketing, customer communications, and inside-the-firewall collaboration are not the only processes subject to "disruption" by social media and social networking. The worlds of research, scholarly communication, librarianship, and publishing are also being impacted, and not just by Google.
In Did social media tools let us down? Susan Scrupski mentions the recent Wired article reviewing the need for better emergency announcement systems, based on observations of what happened at Virginia Tech.
Assessing Gartner Support for Corporate Web 2.0 Planning
Recently Dennis Howlett, another Social Media Collective member, wrote about Gartner and its views on Web 2.0. Since I had an opportunity recently on behalf of a client to do some digging through Gartner’s reports and data and to talk with a number of Gartner’s analysts, I thought I’d share here some of my own observations.
I was reminded yesterday that it is important for families to have emergency communication plans.
John P. Holden, President of the American Association for the Advancement of Science (AAAS), President, The Woods Hole Research Center, and Teresa & John Heinz Professor of Environmental Policy, Harvard University, delivered a lecture at the annual meeting of the AAAS on February 15, 2007, titled “Science and Technology for Sustainable Well-Being.”
The Virtual Future Still Ain't What It Used to Be -- But Will It Be Social?
A decade ago many saw Virtual Reality technology as the future for computer based entertainment. Now it has all but disappeared from public use even (though many important applications in industrial and engineering design have evolved).
What happened? Why aren't we all using those oversize goggles that used to show up all the time in movies and TV? And what relevance does this have to what might happen with today's rapidly evolving world of social networking?
Network Unto Others As You Would Have Others Network Unto You
Last week Wade Rockett left an insightful comment on my McDonald's Rules of Personal Connection Behavior post. I had proposed an initial set of rules concerning personal decisionmaking about participation in social networking activities: