All in Social Media

Social Media and Enhancing the Engineering Profession's Image

In my blog post Can Social Media Help Change the Public’s Perception of the Engineering Profession? I commented on the National Academy of Engineering’s report Changing the Conversation: Messages for Improving Public Understanding of Engineering. In my original post I lauded the NAE report but suggested that any implementation program designed to change the public’s perception of the engineering profession should incorporate social media and social networking elements. In this post I discuss some of these elements.

Can Social Media Help Change the Public's Perception of the Engineering Profession?

The National Academy of Engineering has published a report called Changing the Conversation: Messages for Improving Public Understanding of Engineering. Given the importance of the engineering profession to US competitiveness and innovation, I’m hoping that the important research described in the report hasn’t overlooked the opportunities social media provide for engaging the public in the types of “conversations” the title of the report seems to promote.

Associations -- and Social Media -- Are Only Human

Ben Martin’s provocatively titled blog post As long as people don’t really care associations will survive addresses the common (these days) idea that social media and social networking somehow “compete” with the traditional idea of a professional association. After all, if anyone can throw together an online group of like-minded individuals at the drop of a hat, won’t professional associations inevitably lose members to such grassroots movements?
Jeremiah Owyang’s LiveBlog: What’s Wrong with the White Label Social Networking Industry?, especially if you read the comments, delivers a good snapshot of the gaps that still exist between product evangelism and the realities of implementing specialized online social networks.