All in PR

Take Some Social Media for Stress and Call Me In The Morning

Take Some Social Media for Stress and Call Me In The Morning

Dennis D. McDonald
PR, Policy, Politics, , , Transition, Transparency, eGovernment
I certainly don’t think the current Administration will try to use media either way, based on what I’ve seen so far. Plus, there’s a limit to the number of online videos President Obama can produce that can be distributed directly to the public; I would characterize his mediated social pronouncements so far as somberly constructive and realistic and neither pollyana-ish nor imperialistic.
Can Social Media Help Change the Public's Perception of the Engineering Profession?

Can Social Media Help Change the Public's Perception of the Engineering Profession?

Dennis D. McDonald
Advertising, Demographics, Innovation, PR, , , Strategy, NAE
The National Academy of Engineering has published a report called Changing the Conversation: Messages for Improving Public Understanding of Engineering. Given the importance of the engineering profession to US competitiveness and innovation, I’m hoping that the important research described in the report hasn’t overlooked the opportunities social media provide for engaging the public in the types of “conversations” the title of the report seems to promote.

Going Beyond Social Media Press Releases

Dennis D. McDonald
PR, Publishing, ,
I am reminded that at one time in the past the idea that EDI standards for electronic interchange of detailed product information was viewed as science fiction. Now modern industrial supply chains cannot operate without EDI. As we stumble towards a world where communications are tied into an interconnected semantic web, will we also see similar kinds of structure evolving in our personal and social communications?