All in Publishing

I am reminded that at one time in the past the idea that EDI standards for electronic interchange of detailed product information was viewed as science fiction. Now modern industrial supply chains cannot operate without EDI. As we stumble towards a world where communications are tied into an interconnected semantic web, will we also see similar kinds of structure evolving in our personal and social communications?
Small web publishers have to work hard to create a coherent web identity. Editorial policy, content, appearance, frequency, and a host of other variables have to be managed successfully in order to establish and maintain market presence and exposure. Heck, just deciphering the meaning of Google Analytics is challenge enough. You’d think that larger, established names have it made; they can generate significant page traffic and advertising revenue, and they can attract indexing, referrals, and links at a frequency and rate that smaller publishers envy. Well, it’s not necessarily rosy at the top.