Given my longstanding interest in copyright, I’ve been following the AP anti-fair-use story with some interest (e.g., see this by Jason Kintzler, or this by Julian Baldwin; there’s also an interesting discussion thread ongoing at the Linkedin Bloggers group on Yahoo! Groups).
All in Advertising
Can Social Media Help Driving-based Tourism When Gas Prices Rise?
What happens to driving-based tourism when gas prices rise?
Comments and Jumping Through Online Hoops
Jive Software’s Sam Lawrence is at it again. In his blog post Media execs are asleep at their own wheel he takes online magazine publishers to task for putting too many roadblocks in the way of readers’ gaining access to and engaging with their content. According to Sam,
Dave Munger in The end of the RSS experiment presents the results of data collected to analyze what happened when his web site turned off partial RSS feeds and substituted full RSS feeds. A reduction in site page hits corresponded to the publishing of the full RSS feeds, presumably because feed reader users had no need to return to the web site -- where ads are visible.
“Most Folks Belong to Several Communities” — this is one of the points made by Jeremiah Owyang in his discussion of replacing the term “Audience” with ‘Community.”
Who Is Writing and Reading Online Tech Magazines?
Dian Schaffhauser’s post If I Were Editor… in Sourcingmag.com’s Blogosphere takes online magazines (such as eWeek, InformationWeek, InfoWorld, and CIO) to task for an interesting reason:
According to Saul Hansell in the November 6, 2006 nytimes.com article Newspapers to Test Plan to Sell Ads on Google, Google is initiating a test program with the participation of major U.S. newspapers to sell print advertising in the newspapers via Google's online ad sales network.
It may seem odd for Google to be selling print ads, but this program makes a lot of sense for both sides:
Tom Mohr in Winning Online - a Manifesto provides a sobering view of the challenges newspapers face in adjusting to a Web 2.0 world where online advertising revenue today still accounts for less than 6% of total annual newspaper advertising revenue -- and total advertising revenue is declining.