Sep 26

Sep 26 Getting Real about Social Networking Adoption

Associations, Change, Facebook, , , , Strategic Planning, Technology, Web 2.0, communications

Professional networking guru Scott Allen left a thoughtful comment on my blog post Network Unto Others As You Would Have Others Network Unto You a couple of days ago. He noted that people don’t share the same personal and professional networking priorities.

Aug 13
Aug 13 Facebook: Beware the Rocking Chair Factor

Dennis D. McDonald

Blogging, Change, Demographics, Facebook, , , Web 2.0

My good friend Jeremiah Owyang, with whom I wrote an article in early 2006 that is STILL regularly among my weekly top ten posts (this past week it was number one), has written Web Strategy: What the Web Strategist should know about Facebook

Jul 25
Jul 25 DC CopyNight, July 24, 2007

Dennis D. McDonald

700 MHz, Apple, Copyright, DMCA, DRM, FCC, Facebook, RIAA,

We met again last night at a downtown DC bar, a group of policy analysts, bloggers, lawyers, activists, and geeks. I reported on last month's discussion here. Last night's conversation covered several topics:

Jul 2
Jul 2 What department should manage a corporate "social networking" program for lead generation?

Dennis D. McDonald

Blogging, Collaboration, Facebook, Metrics, Sales Management, , , Web 2.0

What department should manage a corporate “social networking” program for generating business leads? I thought about this while responding to the question posed on Linkedin Answers by Dave Biskner, How would you implement a staff-wide networking program?

Jun 25
Jun 25 Is Facebook Going Down The Tubes? And What Can Linkedin Learn From This?

Dennis D. McDonald

Facebook, Linkedin,

Linkedin’s recent announcement about opening up to developers may also open it up to what is happening to Facebook.

May 22
May 22 RSS Feeds: Results of a "Full" versus "Partial" Experiment

Dennis D. McDonald

Advertising, Blogging, Facebook, Market Research, Metrics, Publishing, RSS,

Dave Munger in The end of the RSS experiment presents the results of data collected to analyze what happened when his web site turned off partial RSS feeds and substituted full RSS feeds. A reduction in site page hits corresponded to the publishing of the full RSS feeds, presumably because feed reader users had no need to return to the web site -- where ads are visible.

May 14

May 14 How Important is Web Usage Data To You?

Dennis D. McDonald

Collaboration, Demographics, Facebook, Market Research, Metrics, , , Web 2.0

Robert Scoble in his May 13, 2007 We Need Better Statistics post does a nice job of starting off a discussion of the problems currently experienced by anyone who tries to make sense of web usage statistics.

Mar 12
Mar 12 Nonprofits and the Future of Social Networking

Dennis D. McDonald

Associations, Facebook, , , Strategic Planning, Web 2.0, communications

Thanks to a note provided by Sam Huleatt I attended a luncheon session last week in Washington DC titled “Leveraging Social Networks for Progressive Organizing.” I got an earful about how social networks are being used by nonprofits, election campaigns, and social action groups.

Jan 15
Jan 15 How Competitive are Linkedin and Facebook Becoming?

Dennis D. McDonald

Facebook, Linkedin,

Alex Iskold has an interesting analysis in his article LinkedIn and The Impending Challenge of Facebook. He presents data that compares and contrasts Linkedin and Facebook, two widely usedbsocial networking systems.