All in Change

Social Media and Enhancing the Engineering Profession's Image

In my blog post Can Social Media Help Change the Public’s Perception of the Engineering Profession? I commented on the National Academy of Engineering’s report Changing the Conversation: Messages for Improving Public Understanding of Engineering. In my original post I lauded the NAE report but suggested that any implementation program designed to change the public’s perception of the engineering profession should incorporate social media and social networking elements. In this post I discuss some of these elements.

Associations -- and Social Media -- Are Only Human

Ben Martin’s provocatively titled blog post As long as people don’t really care associations will survive addresses the common (these days) idea that social media and social networking somehow “compete” with the traditional idea of a professional association. After all, if anyone can throw together an online group of like-minded individuals at the drop of a hat, won’t professional associations inevitably lose members to such grassroots movements?
Jeremiah Owyang’s LiveBlog: What’s Wrong with the White Label Social Networking Industry?, especially if you read the comments, delivers a good snapshot of the gaps that still exist between product evangelism and the realities of implementing specialized online social networks.
One year ago I published Balkanization of the Web - or Just Better Focus? There I expressed concern that the proliferation of specialized search engines — and the indexing to support them — would lead to a more fragmented web. I thought that gaining the benefits of specialization could ultimately reduce the benefits we experience from the nearly universal access to web based contents that we’ve been taking for granted.