All in Change

Five Factors That Influence Successful Corporate Adoption of Internal Social Media and Web 2.0 Initiatives

While tracking adoption of “web 2.0” applications such as internal blogs, wikis, and social book marking systems by large organizations, I’m seeing a couple of factors emerging that, anecdotally at least, appear to be associated with successful adoption.
I received a request from Donna Vitasovich for a definition of “web 2.0 and web 3.0” that she could quote on her blog. I referred her to my post Using a Blog for a “Web 2.0” Presentation instead of PowerPoint. That post includes a definition of Web 2.0 that distinguishes between “Web 2.0 as Technology Infrastructure” and “Web 2.0 as Communication and Business Process.” Here’s what I wrote: